Tips to Building a Successful Ecommerce Website
- A user should easily and quickly reach the preferred product. The home page includes a search bar, browse by category, special offers, shipping, and credit card/Paypal payment option logos, discount segment, popular items, time saving “fly-out” menus and customer service links.
- Page with intended products is where the customer would spend most of their time, so invest in a differentiating experience – high quality photo shots at multiple angles if required. Maximise user interaction by adding zoom, rotate, expandable interactive images, flash, interactive tours, videos, and presentations with ample technical details. Preferably pit in 360-degree product view.
- Promote your face/featured products by presenting it in an impressive and attention-grabbing manner. Display them on various pages like suggestions, product reviews, product clearance arears, coupons and featured products sections.
- Provide an exceedingly fast shopping experience. Display a progress indicator to inform your customers where they are, guide them through checkout process and be very clear and obvious in labelling buttons, e.g. using “add to cart” instead of “save this product” or “shop all departments” instead of “product home” make more sense to wider range of customers.
- Send emails to current or previous customers to improve engagement/relationship, loyalty, and repeat business. Emails can also help acquire new customers or convince current customers to purchase something immediately. You can add your advertisements to email sent by other companies to their customers.
- Get listed on business advertising firms that uses telephone, snail mails, magazines, newspapers etc. as their medium. This will help attract customers new to the internet world and not yet exposed to your competitors.
- Consult usability experts, implement a highly user-friendly and easy-to-understand interface for consumers of diverse age groups, global locations etc.
- Remove complexity, keep pruning any such ‘feature’ that reduces simplicity or dilated consumer purchase time. For instance, rethink customer registration. People don’t primarily visit shopping sites to create accounts, fill surveys, questions or enter ‘mother’s maiden name’. they visit to buy things of interest.
- Offer price comparison assistance for multiple product selected. Ease to put side by side various features and price on single page can expedite decision making process and hence reduce consumer purchase time.
- Allow the purchaser to be in control of his/her own shopping fortune: give a good amount of content that answer most of the expected question, comparable features, and freedom to choose (You can make the buyer feel happy about their decision).
- Provide ‘edit’ button for personalised products. Using this, the customer may want to edit item details, selected product options besides quantity right from the shopping cart, anytime.
- Find your best competitors and research which of their latest features has pulled most of the traffic. If they have, for instance put up high quality videos that people love to spend their time on, make sure you have better once.
- Offer added price comparisons from multiple partner sites. Buyer should be able to view competitors’ products with comparable features and eventually feel convinced to buy your product. All this done without having to leave your website!